Friday, 21 August 2009

Advanced portfolio: initial brief

I intend to make a five minute extract of an authored documentary, plus a double paged spread for a listings magazine and also a newspaper advert for the documentary.
For my target audience the demographics are both male and female’s aged from 15 and above, as my documentary looks at today’s generation and how web 2.0 allows a means of uploading photo’s on to the internet by virtually anyone and considering their selves photographer’s when it truly takes a lot more skill then to just snap a button. However this documentary also takes a journey through analogue photography within a school and a 6th form therefore it can appeal to a wider audience then just photographers, for example parents as well as young adults or children may be interested in how photography works as a subject, also today’s culture is made of many generations and ethnicities where art means different things for individuals, and this documentary will help those people understand and appreciate photography as an art.
My intended audience’s psychographics are people with an interest in art and believe in the expressionism that can be portrayed through it. Also their lifestyle can be of a student or a senior member of the public who have little time for art but still want to know more about it.

There are many other similar media products, such as The Genius Of Photography, and National Geographic’s productions The Photographer’s and Through The Lens, there are also independent documentaries specifying on just one photographer and their style of photography. I have looked at various clips within some of the documentaries to gain an idea of what kind of footage I should get for my documentary.

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